About

Your companies shareholder's value and/or market share is what drives us.

WHAT WE DO

  • We create strategically sound communications that motivate your target market to purchase your products or services.
  • By enhancing your brand, we strengthen its equity and solidify its position.


WHY DOES IT MATTER

  • The right communications can dignify and elevate the experience of purchases giving you easier access to your customers — the life-blood of your business

HOW WE DO IT

  • We build communications based on solid research and strong design.
  • We create outcomes that are unique, clever, innovative as well as strategically focused.


WHAT ARE WE LOOKING FOR

  • We are looking to serve and partner with sophisticated clients who understand the power of brand equity and its significant influence on market position & revenue generation.

OUR TEAM

Lubica Parilakova / Brand Strategist

Lubica is a rare combination of creative spirit and conceptual thinker, with the practical mind of a strategist. Raised in former Czechoslovakia, she studied literature, semiotics (the study of signs), aesthetics (the study of perceptions), cultural studies and the history of arts – a compilation of disciplines that gives her the ideal platform for a career in branding and communications.After arriving in Canada and gaining significant experience in marketing and sales, she has naturally gravitated towards, and found her full realization, in brand strategy and communications. She is passionate about psychology, in particular the study of human motivation, and how it relates to consumer behavior and sales. Her holistic thinking and strategic approach provides clients with value through creating solutions that best fit the particular industry, business, product, or situation. She gives businesses a sharp competitive edge by boosting their most valuable intangible asset – the brand equity.

 

OUR SERVICES

  • Brand Workshops
  • Corporate Alignment Workshops
  • Naming
  • Brand Strategy
  • Marketing Plan
  • Brand Launch Strategy
  • Identity Design
  • Visual Language Creation
  • Copywriting
  • Social Media
  • Search Engine Optimization

DELIVERABLES

  • Brand Blueprints
  • Logo
  • Tagline
  • Brand Standards
  • Website
  • Brochures
  • Fact Sheet
  • Presentation Folder
  • Trade Show Banner
  • Merchandise Branding
  • Magazine Advertising
  • Powerpoint Template
  • News Release Template
  • Business Card
  • Letterhead
  • Envelope
  • Postcard
  • Poster