inspire buying

It goes without saying that the lifeblood of every successful business is healthy sales. If you can’t sell your product or service, you won’t be in business for too long, even if you are the best at what you do. An act of sale, an important transaction where values are exchanged for the benefit of both parties, is key to a functioning market economy.

However, we also know that selling is not easy. Facing a sudden wave of resistance and a slight taste of disgust when attacked by an obvious sales pitch is not an uncommon experience.

We love to buy but hate being sold to. An act of buying is a choice made freely and therefore reinforces our sense of freedom. Whereas an act of sale persuades us and limits our freedom.

What does this mean for your business? How can you differentiate yourself enough to get noticed, attract and inspire?

It all starts at the heart. The most interesting thing about you is, well…you. If you can find that authentic essence that defines you, no matter what industry you are in and what product you are selling, you made the first step towards success. The next task is to translate that essence into a visual representation creating unique, relevant symbols and messaging systems. Now you are ready to create a consistent marketing toolbox. Your reputation will soon start forming and you will be able to say you have a brand, the most valuable asset a business can build.

Oblique Technique is in the business of creating design strategies that help to elevate the experience of sales and gives you easier access to your customers, the lifeblood of your business.

If you are ready to discuss how we can help activate your brand, email me or give me a call I would be glad to take you out for a coffee or a cup of tea.