PDPG - 1

Project Details

A seasoned karate master, Ioanna Koutava, the owner of the new Purple Dragon Point Grey, the school of martial arts hired Oblique Technique to build a website and advise her on the social media strategy well in advance of opening her new dojo’s doors. She leveraged the power of her already existing social media network and created anticipation before we went live with the website. Purple Dragon’s website is disciplined yet playful, sober in design and easy to navigate. We chose to make it almost monochromatic and purple accentuated – carefully and sparingly with other colours to give it a sense of playfulness. Given that pictures tell the story better than a hundred words, it was important that dominant photographs illustrate almost every page.